Business Development Manager’s role is to develop the publisher network.
Key Responsibilities:
· Research new publisher candidates and create quarterly target list.
· Cold-call prospective companies and effectively communicates the value proposition.
· Effectively transfer recently-recruited publishers and related revenue opportunities to account managers to ensure the maximization thereof.
· Track and report on recurring revenue driven by recruited publishers.
· Stay abreast of industry to identify future growth opportunities and communicate learning to other members of publisher team.
Minimum Job Qualifications:
· Knowledge of publisher business models
· Knowledge on online advertising revenue models (CPM, CPC, and CPA).
· Knowledge of program management concepts, practices, and procedures.
· Bachelor's Degree in Business, Marketing, or a related field from an accredited college or 1-2 years experience in online marketing.